Trade customers- free carriage on orders of £100 (ex VAT). Sign in or make an account using the trade customers button.

Posts Tagged ‘trade show’

PG Live – London 2017

PG Live seems to come around quicker every year! It’s a two day greeting card trade show held in the Business Design centre, Islington. It was my fourth time exhibiting, and it’s an important even in the trade show calendar. It brings in visitors from over 40 countries, including some top UK buyers. Max Exhibitions Ltd organise the show and they really go all out to ensure exhibitors and buyers alike are very well looked after. As a result of this, everybody has a wonderful two days! Visitors are greeted by women wearing dresses made from greeting cards. These have been donated by various exhibitors, and they have an official opening on the first morning of the show!

PG Live 2017

Image copyright Max Ehibitions Ltd

 

Unlike other trade shows, there are people going around with tea and coffee trolleys offering free refreshments which is lovely. What’s even better are the free – yes free lunches! It can cost a small fortune purchasing dinner at other trade shows, and PG Live offer a meal to every exhibitor and visitor to the show. This years menu didn’t disappoint and you even get dessert! The dining room is sponsored and decorated by a different exhibitor each year. Gorgeous card company Lagom are celebrating their 10th anniversary, so they took over the dining hall and decorated it with monochromatic geometrics and large colourful balloons.

I am pleased to have just launched new greeting cards, and you can see some of them below. If you are a wholesale customer you can browse the range here.

Jessica Hogarth Mosaic Greeting Cards

Jessica Hogarth Christmas Cards

The first night of the show sees a lively drinks party take place in the dining room.

PG Live Drinks Party

Image copyright Max Ehibitions Ltd

I was thrilled to receive a Sunshine Ticket from the multi award winning shop Mantons. This is a wonderful outlet situated in Port Erin on the Isle of Man. Retailers that have been shortlisted for a RETAS award receive tickets to spend with publishers of their choice at the show.  Here I am pictured with director Chris Beards. I am thrilled to be supplying Mantons with my colourful cards!

PG Live Sunshine Ticket

Image copyright Max Ehibitions Ltd

There is an image of my PG Live stand below and then a section of the Deva Designs stand, whom I have worked with since 2014. I love working with repeat patterns so it is a pleasure to produce art for licensed gift wrap and bags. This years offering showcases my signature illustrative style. My wraps are the three bottom left designs. The Christmas patchwork and skiing scene can also be seen on roll wrap, bags and tissue.

Jessica Hogarth Pg Live

Jessica Hogarth for Deva

The Ladder Club at Pg Live

Whilst PG Live was a great show, a number of exhibitors, organisers and retailers were saddened by the loss of industry legend Lynn Tait. Lynn lost her battle with Myeloma, just days before the show. Lynn owned a thriving outlet in her home of Leigh-on-Sea. She also wrote articles for Progressive Greetings magazine as well as being a photographer. I best knew her for setting up the Ladder Club seminars, which she organised alongside Jakki Brown (editor of Progressive Greetings magazine) each year. The seminar days are intended to help greeting card publishers that are starting out, and give them the support required to grow in this thriving industry. I attended day two  in 2014, and since then Lynn became a friend. She was admired by many and was hugely respected in the industry.

Lynn has helped hundreds of publishers over the years through her seminars. More recently, anybody that has attended a seminar has been able to join a private Facebook group. A mixture of new and experienced publishers all support each other and offer advice on all kinds of card related topics. I felt honoured to be asked to join Lynn on the admin side of this in 2016, and Megan (of Megan Claire), came on board recently. Megan and I will now continue to run the Facebook group and Lynn’s legacy will live on.

It’s a tradition to have a ‘Ladder Club’ photograph each year at the show, and the 2017 one can be seen below. There were lots of members exhibiting, some for the first time. The flowers and text are a tribute to Lynn, who is going to be really missed.

 

2017 Ladder Club photograph

Image copyright Max Ehibitions Ltd

Looking ahead to 2018

PG live was the last trade show for me in 2017. I will be at Spring Fair next February, where I’ll be launching 2018 Christmas and loads of new cards!

Surtex 2017 at the Javits Center, New York

I exhibited at Surtex for the second time this year alongside Jules McKeown, under the booth name The Pattern Social. We debuted our art at the popular show in 2016, and I wrote about it here. We were thrilled to have a lovely reaction to our work, so we immediately signed up again for 2017. The Javits Centre is a fabulous but huge building located on 11th Ave between 34th and 40th Streets, in Manhattan.

There are a mixture of exhibitors.  There are design ateliers  don’t tend to license artwork, but just sell off art on a flat fee basis. Then there are studios who license and potentially sell off work flat fee. We were in the latter section, but right next to where the atelier aisles began. This worked well as we did have some art available for outright purchase.

The Pattern Social Surtex Booth

Jessica Hogarth at Surtex

In contrast to some of the UK trade shows I have done, Surtex remains busy for the entire duration of the show. We even had people coming up to us to chat as we began to take our work down. I personally left feeling immensely positive about the reaction to our work again. Some definite projects were discussed, and we had some firm artwork sales in the bag.

We met a wide variety of potential clients, but there were certainly a lot of stationery companies walking around. This was probably partly due to the fact the National Stationery Show was taking place at the same time. Everybody was so friendly, and it was nice to have some in-depth conversations with different types of buyers who sat down and spent some time at our booth.

Jules and I allowed ourselves an extra day in the city this time, so we could have a little down time before the show began. This was lucky as it took slightly longer than one day for us to get everything put on to the walls. It was nice to pop back on Saturday morning and take a look with a ‘fresh pair of eyes’ and make some tweaks. After many hours, and a ridiculous amount of velcro and mess later, our booth was ready! I had planned out my space before we went but as we were putting the display up, I changed my mind on a few bits. Jules and I have quite different work, but our colour sense is very similar, making our art sit well together.

Jules’ work is on the left, and mine is on the right.

The Pattern Social Surtex Booth

Surtex Promotional Materials

This year we took promotional double sided postcards that gave a flavour of our work, alongside personal business cards. This worked well, as despite us exhibiting under our collective name, all artwork sales and licenses will be done individually.

The Pattern Social Promotional Postcard

The Pattern Social Promotional Postcard

Most of the artists showcasing their art in the licensing section get portfolio books printed. They are designed to give potential clients an idea of your work, but don’t include the entire portfolio. We didn’t have books last year, but I much preferred having one, and I chose to just print the art I had available for flat fee sale on larger sheets. It helped me to be really clear with buyers about which art was available for purchase, and that which was part of my licensing portfolio.

The Pattern Social Portfolio Books

Our Portfolios

My portfolio book showed a mixture of repeat pattern and placement designs. I also showed some product mock ups and examples of previous collaborations. I spent a lot of time putting the pages together (some examples are below), but I was pleased with the result.

Jessica Hogarth Paris Artwork

Jessica Hogarth Geometric Artwork

Jessica Hogarth Coastal Artwork

Jules and I are both back at home enjoying some of the bank holiday sun now. This coming week will be busy following up all leads and catching up on admin! I’ll be writing another post soon with photos from the trip alongside some recommendations for places to eat and shop!

 

Jess x