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Posts Tagged ‘greeting cards’

Christmas Cards for the RNLI

I have been collaborating with the RNLI since 2013, when I developed art work for their summer 2014 product collection. That was one of my favourite projects to date, and I was thrilled that the range was a big success for them. Some of the range can be seen below. I really like illustrating fish. This contemporary and fresh colour palette made for a light and bright set of products.

I have worked on a few projects for them since, including creating artwork for a family calendar, and a diary. The most recent design is this one (below). The artwork is available in a pack of Christmas cards. They can be bought from RNLI shops and via their catalogue now.

RNLI Christmas Card_Jessica Hogarth

Work with me

If you are an art direct or buyer and would like to see more of my work, then head to my design portfolio page, and request a password via the contact form.

 

 

PG Live – London 2017

PG Live seems to come around quicker every year! It’s a two day greeting card trade show held in the Business Design centre, Islington. It was my fourth time exhibiting, and it’s an important even in the trade show calendar. It brings in visitors from over 40 countries, including some top UK buyers. Max Exhibitions Ltd organise the show and they really go all out to ensure exhibitors and buyers alike are very well looked after. As a result of this, everybody has a wonderful two days! Visitors are greeted by women wearing dresses made from greeting cards. These have been donated by various exhibitors, and they have an official opening on the first morning of the show!

PG Live 2017

Image copyright Max Ehibitions Ltd

 

Unlike other trade shows, there are people going around with tea and coffee trolleys offering free refreshments which is lovely. What’s even better are the free – yes free lunches! It can cost a small fortune purchasing dinner at other trade shows, and PG Live offer a meal to every exhibitor and visitor to the show. This years menu didn’t disappoint and you even get dessert! The dining room is sponsored and decorated by a different exhibitor each year. Gorgeous card company Lagom are celebrating their 10th anniversary, so they took over the dining hall and decorated it with monochromatic geometrics and large colourful balloons.

I am pleased to have just launched new greeting cards, and you can see some of them below. If you are a wholesale customer you can browse the range here.

Jessica Hogarth Mosaic Greeting Cards

Jessica Hogarth Christmas Cards

The first night of the show sees a lively drinks party take place in the dining room.

PG Live Drinks Party

Image copyright Max Ehibitions Ltd

I was thrilled to receive a Sunshine Ticket from the multi award winning shop Mantons. This is a wonderful outlet situated in Port Erin on the Isle of Man. Retailers that have been shortlisted for a RETAS award receive tickets to spend with publishers of their choice at the show.  Here I am pictured with director Chris Beards. I am thrilled to be supplying Mantons with my colourful cards!

PG Live Sunshine Ticket

Image copyright Max Ehibitions Ltd

There is an image of my PG Live stand below and then a section of the Deva Designs stand, whom I have worked with since 2014. I love working with repeat patterns so it is a pleasure to produce art for licensed gift wrap and bags. This years offering showcases my signature illustrative style. My wraps are the three bottom left designs. The Christmas patchwork and skiing scene can also be seen on roll wrap, bags and tissue.

Jessica Hogarth Pg Live

Jessica Hogarth for Deva

The Ladder Club at Pg Live

Whilst PG Live was a great show, a number of exhibitors, organisers and retailers were saddened by the loss of industry legend Lynn Tait. Lynn lost her battle with Myeloma, just days before the show. Lynn owned a thriving outlet in her home of Leigh-on-Sea. She also wrote articles for Progressive Greetings magazine as well as being a photographer. I best knew her for setting up the Ladder Club seminars, which she organised alongside Jakki Brown (editor of Progressive Greetings magazine) each year. The seminar days are intended to help greeting card publishers that are starting out, and give them the support required to grow in this thriving industry. I attended day two  in 2014, and since then Lynn became a friend. She was admired by many and was hugely respected in the industry.

Lynn has helped hundreds of publishers over the years through her seminars. More recently, anybody that has attended a seminar has been able to join a private Facebook group. A mixture of new and experienced publishers all support each other and offer advice on all kinds of card related topics. I felt honoured to be asked to join Lynn on the admin side of this in 2016, and Megan (of Megan Claire), came on board recently. Megan and I will now continue to run the Facebook group and Lynn’s legacy will live on.

It’s a tradition to have a ‘Ladder Club’ photograph each year at the show, and the 2017 one can be seen below. There were lots of members exhibiting, some for the first time. The flowers and text are a tribute to Lynn, who is going to be really missed.

 

2017 Ladder Club photograph

Image copyright Max Ehibitions Ltd

Looking ahead to 2018

PG live was the last trade show for me in 2017. I will be at Spring Fair next February, where I’ll be launching 2018 Christmas and loads of new cards!

House of Cards – a brand new book

I am very excited to announce details of a new book that Pavilion have just published! It is called House of Cards and is by Sarah Hamilton, the pioneer of the Just a Card campaign. The purpose of the book is to educate the reader about the history of greetings cards. It also gives step by step guides in order to make your own cards. It covers utilising a variety of print and production methods.

Jakki Brown, editor of Progressive Greetings Magazine, organiser of PG and all round lovely person opens the book with a history of greetings cards. The book has various chapters, including one about licensing artwork, which can be a lucrative way of making money through art and design. I have done a lot of licensing over the last 5 years so was happy to contribute to this chapter.

It was an honour to be asked to be the digital illustration contributor, and therefore have my very own section in the book! I talk about my inspirations as a designer, as well as my studio. My chapter shows you how to go from thinking of your own card idea to finished design. The idea is that your final artwork is digitally printed. I include instructions on creating a drawing you want to colour and print by hand. I then give an in-depth step by step guide to vectorizing and colouring the art in Adobe Illustrator.

There are ten step by step chapters in total, and other methods of creating art include paper cutting and screen printing.

 

Where to Purchase House of Cards

The book is available to buy from good shops including Waterstones as well as online here.

You can find details of where to purchase my own range of cards here.

 

House of Cards_Jessica Hogarth

 

House of Cards HOC_Jessica Hogarth-1