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Posts Tagged ‘art licensing’

Christmas Cards for the RNLI

I have been collaborating with the RNLI since 2013, when I developed art work for their summer 2014 product collection. That was one of my favourite projects to date, and I was thrilled that the range was a big success for them. Some of the range can be seen below. I really like illustrating fish. This contemporary and fresh colour palette made for a light and bright set of products.

I have worked on a few projects for them since, including creating artwork for a family calendar, and a diary. The most recent design is this one (below). The artwork is available in a pack of Christmas cards. They can be bought from RNLI shops and via their catalogue now.

RNLI Christmas Card_Jessica Hogarth

Work with me

If you are an art direct or buyer and would like to see more of my work, then head to my design portfolio page, and request a password via the contact form.

 

 

Surtex 2017 at the Javits Center, New York

I exhibited at Surtex for the second time this year alongside Jules McKeown, under the booth name The Pattern Social. We debuted our art at the popular show in 2016, and I wrote about it here. We were thrilled to have a lovely reaction to our work, so we immediately signed up again for 2017. The Javits Centre is a fabulous but huge building located on 11th Ave between 34th and 40th Streets, in Manhattan.

There are a mixture of exhibitors.  There are design ateliers  don’t tend to license artwork, but just sell off art on a flat fee basis. Then there are studios who license and potentially sell off work flat fee. We were in the latter section, but right next to where the atelier aisles began. This worked well as we did have some art available for outright purchase.

The Pattern Social Surtex Booth

Jessica Hogarth at Surtex

In contrast to some of the UK trade shows I have done, Surtex remains busy for the entire duration of the show. We even had people coming up to us to chat as we began to take our work down. I personally left feeling immensely positive about the reaction to our work again. Some definite projects were discussed, and we had some firm artwork sales in the bag.

We met a wide variety of potential clients, but there were certainly a lot of stationery companies walking around. This was probably partly due to the fact the National Stationery Show was taking place at the same time. Everybody was so friendly, and it was nice to have some in-depth conversations with different types of buyers who sat down and spent some time at our booth.

Jules and I allowed ourselves an extra day in the city this time, so we could have a little down time before the show began. This was lucky as it took slightly longer than one day for us to get everything put on to the walls. It was nice to pop back on Saturday morning and take a look with a ‘fresh pair of eyes’ and make some tweaks. After many hours, and a ridiculous amount of velcro and mess later, our booth was ready! I had planned out my space before we went but as we were putting the display up, I changed my mind on a few bits. Jules and I have quite different work, but our colour sense is very similar, making our art sit well together.

Jules’ work is on the left, and mine is on the right.

The Pattern Social Surtex Booth

Surtex Promotional Materials

This year we took promotional double sided postcards that gave a flavour of our work, alongside personal business cards. This worked well, as despite us exhibiting under our collective name, all artwork sales and licenses will be done individually.

The Pattern Social Promotional Postcard

The Pattern Social Promotional Postcard

Most of the artists showcasing their art in the licensing section get portfolio books printed. They are designed to give potential clients an idea of your work, but don’t include the entire portfolio. We didn’t have books last year, but I much preferred having one, and I chose to just print the art I had available for flat fee sale on larger sheets. It helped me to be really clear with buyers about which art was available for purchase, and that which was part of my licensing portfolio.

The Pattern Social Portfolio Books

Our Portfolios

My portfolio book showed a mixture of repeat pattern and placement designs. I also showed some product mock ups and examples of previous collaborations. I spent a lot of time putting the pages together (some examples are below), but I was pleased with the result.

Jessica Hogarth Paris Artwork

Jessica Hogarth Geometric Artwork

Jessica Hogarth Coastal Artwork

Jules and I are both back at home enjoying some of the bank holiday sun now. This coming week will be busy following up all leads and catching up on admin! I’ll be writing another post soon with photos from the trip alongside some recommendations for places to eat and shop!

 

Jess x

New Art for the New Year!

It’s been a little while since I’ve written a blog post, as there has been so much going on. Christmas seems to come and go very quickly these days, mainly because I tend to exhibit at Top Drawer in January, and there is lots of preparation to do for that. I’ve also been working on some new pieces of art for a licensing collaboration. I’ll write more about that when it launches but there’s a few pieces below.

 

Travel

I have also been working with local food company Whitby Seafoods. I created two pieces of art, designed to showcase the British manufacture of their products, with emphasis on their HQ in Whitby. It has been great to collaborate with another local business.

 

WHITBY SEAFOODS BRITISH ISLES MAP_ARTWORK_FINAL

 

Whitby_Whitby Seafoods_Signed

 

January also means the launch of new cards and licensed gift wrap and bags. I showcased my brand new ‘Colourful World’ range at Top Drawer earlier this week. The designs showcase my love of architecture, finished with a lovely shiny gold foil. I have been working with the lovely people at Deva Designs for 3 years now, and I am delighted to have some art on their 2017 product range, as seen below.

 

BIRTHDAY BLOCK 1

 

It will be 7 years this year since I graduated and I can’t believe where the time has gone! I exhibited at New Designers ‘One Year On’ in summer 2012, when my business was still in its early stages. I am thrilled to have contributed to their latest blog post which discusses the show and why it’s such a good opportunity for new designers to showcase their work to an exciting but competitive industry.