Wow, it’s almost a year since I last wrote a blog post! Time sure is going quickly, and it has been a busy few months, with lots of travel for work and pleasure. I am loving being based in my hometown of Whitby. It is a fantastic place to come back to, after exploring lots of places both near and far. I read something online about the town this week, and whilst I have been meaning to find the time to blog for a few weeks, this has prompted me to take action.
Country Living Magazine has written an article discussing the results of survey where Whitby has been named the number one spot for a staycation in the UK in 2019! This is great news for the town. I am thrilled that Whitby is getting so much recognition for its quaint charm and beauty. It’s the type of place that has lots to offer both locals and visitors, and I really enjoy spending a weekend in my homeland, enjoying the sights and sounds that are literally right on my doorstep.
My coastal upbringing has been inspiring my artwork since I first launched the business in 2012, and I have included an image of my Whitby print below, which is available to buy on my Etsy shop. I created this piece of art when work was a little quiet a couple of years ago. Designing with no pressure or specific end use in mind felt good and this is one of the pieces of work I am most proud of.
I thought I would share some of my favourite places to eat and drink as well as things to do when in the town; so here we go!
Eat & Drink
Cranberry Swamp – a cafe known for it’s gluten free menu options and is conveniently close to home for me. Bacon and smashed avocado on GF toast? Yes please!
The Whitby Deli – A deli and cafe. They have pizza night on Saturday’s! I am told the scotch eggs are rather tasty. They stock local gin brand Whitby Gin which is well worth a try – cold or mulled, it tastes fantastic.
Moutreys – This Italian restaurant is my favourite place to dine in the town at the moment. The Mac & Cheese is the best I have tasted, but they have a big menu – making it difficult to decide what to eat. The portions are rather large, so work up an appetite before visiting!
Botham’s of Whitby – A family run business that is a bakery and cafe with a few locations in the town and further afield. Their chocolate japs are the best sweet thing I have ever tasted, although a bit like marmite – they divide opinions. Try one for yourself to decide!
Abbey Wharf – An impressive open plan bar and eatery located just off the market square. There is a simple menu focused around fish dishes with some meat and vegetarian options. I always get the battered goats cheese with chips, and a pudding, of course! There are not many places that are better to sit out and have a drink on warm summers day. Although there are plenty of tables on the balcony overlooking the harbour, it’s a popular place to hang out, so keep your eyes peeled for a spare seat!
Whitby Brewery – Take a walk up the 199 steps, feast your eyes on a fantastic view of Whitby and then quench your thirst with a drink from the Whitby Brewery.
There is a bit of a lack of fish and chips mentioned on my list, for a town that is famous for fish & chips. I don’t eat seafood so I can’t honestly recommend any restaurants. Well known eateries specialising in fish include Trenchers, The Magpie and Quayside.
Shopping in Whitby
The Whitby Book Shop – Anybody that follows my work, also probably knows that I love this quirky independent bookshop. They are an incredibly supportive stockist, and sell lots of beautiful gifts amongst rows and rows of books. Take a walk up the spiral staircase to discover more literature, records and greeting cards, and head to the back room on the ground floor if you’re wanting some children’s books or gifts.
An illustration I created for the shop is below, on a greeting card.
Fuzzy Dog Bakery – This shop made news headlines when it opened. Whitby’s very own dog bakery specialises in homemade delicious snacks for your four-legged pets. It is only a couple of doors down from the Whitby Deli, so you can treat yourself afterwards!
Furbellow & Co – This great addition to the town is little over a year old, and specialises in goods for men. There is a barber in-house on select days of the week and it’s wise to book an appointment. The shop is run by really lovely people, which makes it even better.
A Day Out
Whitby has lots of things to do and see. A trip on the open top tour bus provides fabulous views of the town, as does a boat ride out to sea. Short rides leave from the harbour regularly throughout the day. Climb the steps in the lighthouse and be rewarded with a unique view of the town. It has been rather windy the last couple of times I have gone up, but the view from the top makes it worth it!
The East side of the town boasts cobbled streets lined with independent shops, which includes Fortune’s Kippers, a smokehouse that was established over 100 years ago, in 1872. The Captain Cook Museum on Grape Lane makes for an educational visit for children and adults alike. Last but not least is Whitby Abbey, sat on the cliff top. It’s an English Heritage site, and is one of Whitby’s most famous landmarks.
The whale bones on the west cliff stand out when looking across from the east side of town, and it’s a popular spot for a photo. In my opinion though, one of the best things to do in Whitby, is take a walk along the sandy beach, or on the sea wall by the beach huts. The sun goes down towards Sandsend, providing some fantastic sunsets. Listen to the seagulls overhead or the waves lapping up against the rocks whilst taking a stroll.
Staying in Whitby
There is no shortage of places to stay in Whitby. Whether you want a B&B on the west cliff, or to stay in a quaint cottage in the centre of town, there are plenty of options. I have listed a few below.
Lavender Cottage – Set in a quiet courtyard just off Church Street means you are just a stones throw from all of the action. This cottage sleeps up to 4 people, and had been very tastefully decorated.
Horngarth Lodge – Luxury accommodation on Skinner Street. There are 6 ensuite guest rooms as well as a self catering holiday apartment. Book direct to save money.
Air BnB – Whitby, like many places, has a growing number of properties available to book through Air Bnb. I find this site often offers some more quirky options for accommodation in comparison to some of the other larger booking sites.
There are lots of other things that I could mention about Whitby, such as the fact it has a cinema in the Spa Pavillion, there’s a surf school and you can take part in a guided ghost walk, but I will leave it up to you now to take a look at what else this town has to offer by checking out the Discover Yorkshire Coast Website. There are plenty of special weekends and events taking place throughout the year so you can plan your visit around your own interests.
When I first created my Whitby themed artwork I had the intention of only selling it locally. I ended up adding it to my Etsy shop and have been thrilled with how many of the products I have sold on there. It is a heartwarming feeling to know that people are buying a souvenir from this special town, perhaps long after they have left. So many people seem to have an affinity with this seaside resort, that is evolving every day. Below are a few images of the products available to buy on my Etsy shop.
Save 20% on any item featuring this artwork this weekend on my Etsy shop by using the code STAYCATION at the checkout. The offer ends on 23/4/19.
I love creating illustrations based on places, and working on this Thaxted project was no exception. This historic and beautiful village is in Essex, and is home to many quaint and beautiful buildings. I supply Gifted, a gorgeous gift shop in the heart of the village, and after a conversation at a recent trade fair I was asked to create an illustration that we could apply to a number of products. Their outlet features in the bottom left of the design below, and is currently a lovely red colour as per the image!
Thaxted is known for Morris Dancing festivals so of course some dancers had to feature on the design, as did Dick Turpin’s Cottage, the house that Gustav Holst lived in for a number of years in the 1900s and well as John Webb’s windmill, that can be found just outside of the village.
I have included a number of images of the products below. Get in touch if you would like to discuss a project for your location!
As November seems to be passing by at an alarming rate, I am busy working on fresh designs to launch in the new year, which includes some location specific work. I have spent some time focusing on locally themed art over the last few months. My coastal body of work has always been close to my heart. The early designs were inspired by Robin Hood’s Bay. However, they were never meant to depict those places specifically, to the point that the products wouldn’t sell elsewhere. I have done the opposite of that this year, and created some prints that are entirely meant to represent the local area. I began in April with my Whitby map design. I’m proud of this piece of work. It took way longer to finish than I thought it would; but then again most of my favourite pieces of work do.
Robin Hood’s Bay
This made me feel inspired to create other pieces, with a local focus. So far I have concentrated on Robin Hood’s Bay. My upbringing in this quaint village was perfect, and I have always felt lucky to have been brought up in such a picturesque location. I have just received my first run of prints and cards based on the village, and tea towels are set to arrive next week!
Amidst all of the time I have spent working on art and thinking about the type of designs I want my collection of products to include for 2018, I have finally got around to refreshing my branding. When I first launched my business, I very quickly settled on a logo. It featured ‘Jessica Hogarth Designs’ in a perfect rectangular shape and really does not represent what I am about as an artist at all. I always hoped that my business would take off, and become my full time living. However, I guess I didn’t think seriously enough about my branding at the start, and what all of my products would grow to look like featuring this logo down the line; if that actually happened. I considered changing it after a year or so, and didn’t. Finally over 5 years on, with the help of one of my amazing friends (Megan of Megan Claire), I have a new logo that I believe echoes the feel of my work.
I used to refuse to use black in any of my personal illustration work, thinking it was too ‘hard’ for some reason, and always opted for navy. That too has since changed. I use a lot of colour in my work, particularly blues and mustards tones. That said, I was reluctant to settle on just one for my logo. Therefore, the original version of it is simply black wording on a white background with the option of altering the colour, dependent upon how its being used.
The circle will be used for stickers and such like, and they too will vary in colour depending on where they are placed.
A large proportion of my business is actually the card publishing side of things. However, I primarily see myself as an illustrator and surface pattern designer, hence the tagline. My love affair with surface pattern began in second year of art college. I find myself wanting to put every design I create in to a repeating print, but of course, that’s not always practical.
I am really excited to have a more consistent brand identity, and one that I feel really represents me.
The image below shows some of the newly packaged tea towels. The blurb will accompany a selection of the product packaging.
The run up to Christmas will see me heading to London for meetings, and a photoshoot with Yeshen Venema. I’ve also got a couple of local festive markets, and of course, lots of designing to do!
May is always a nice month to be a greetings card publisher as it means one thing, PG Live exhibition is happening! PG live is a greetings card specific trade show held at the Business Design Centre in Islington, London. The standard of product is high, the quality of visitors is next to none, and the social scene after show hours is not to be missed! I can’t wait to head down to the capital on Sunday and set up my stand for the show opening on Tues 10th May. I have been working on some new card designs and look forward to launching them at the show. The range is called Eclectic and features imagery inspired by all kinds of themes.
As soon as I am home from PG Live, it’s going to be a quick turnaround before heading to New York for another trade show! This time I am exhibiting at Surtex, an art licensing show held at the Javits Centre, NYC. I am so excited to be heading to New York for a work trip, and plan to get time to eat some good food, take in the sights, and of course shop whilst I am there! I am heading over with a friend, Jules McKeown, and we are exhibiting under the name, The Pattern Social. Take a look at our website to see more and check out the flyer and a couple of portfolio pieces below.
My Fiesta Fever Collection:
Pattern Clash by Jules McKeown:
I am delighted to have teamed up with top salad brand Florette, to create an illustrative yet simple design which depicts various types of salad leaves, that feature in Florette salad bags.
The illustration has been applied to a contemporary white salad bowl, which can be won by Florette customers as part of an on-pack promotion. Thousands of shoppers will have the chance to win a bowl, in the competition which runs from the 2nd to 29th May 2016.
Visit www.florettesalad.co.uk/salad-bowl-giveaway to find out more
Have a great May! Jessica x
Hi everyone, Spring is nearly upon us (yay!) and I am writing this on a sunny Sunday afternoon in the studio. Sometimes it’s nice to work on a weekend. There’s very little to distract me, and I can tick off lots of little jobs making for a less hectic start to the new week. The business has had a great start to the year, and amongst other things, I am thrilled to now have an Australian distributor for my cards. Waterlyn are the lovely company I am working with, and they also distribute the cards of designer friends Tache Crafts, Megan Claire and Paper Salad.
The next two months promise to be busy as I have two trade shows in May. One is PG Live, the greetings card show that takes place at the Business Design Centre in London on the 10th and 11th of May. On the 13th I will be jetting out to New York to take part in Surtex show for the first time! Surtex is an international show that individual designers and studios attend to both sell and license artwork. Licensing is a big part of my business and I can’t wait to hopefully connect with some new potential clients. I am going to be exhibiting alongside my friend Jules McKeown. Jules was my tutor when I studied at Leeds College of Art and we have remained in contact since! We will be exhibiting under the name The Pattern Social in booth 546. Take a look at our website to find out more about Jules!
We will be decorating our booth with colourful fabric banners amongst other product examples which will take some planning, but our focus at the moment is finishing our artwork! Here is a sneak peek at some of my work. I have really enjoyed pulling collections together and look forward to developing a couple of new ranges before everything goes to print next month!
Watch this space for more news as our trip to the Big Apple gets closer!
Happy New Year everyone! December flew by, and with the Christmas festivities it seems to have very quickly got around to 2016. Things are busy in the studio, with preparations for Top Drawer in their final stages. I will head to London next Thursday ready to set up the show, where I will be exhibiting my colourful card, textile and print range to my wholesale customers. I will be officially launching my coasters to the market too, and am looking forward to a big delivery of those next week!
December was mainly about tying up loose ends in terms of new design, as well as working on my brochures for 2016. I did find time to head to London to have a hotshot with my lovely photographer Yeshen Venema. Yeshen and I have shot my products together for three years now and I’m really happy with the latest set of images.
If you’re heading to London to Top Drawer, then do pop and say hello, I’ll be on stand Y46! I am hoping to spend lots of time working on my portfolio upon my return, so watch this space for new design work coming soon.