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Thaxted Art

I love creating illustrations based on places, and working on this Thaxted project was no exception. This historic and beautiful village is in Essex, and is home to many quaint and beautiful buildings. I supply Gifted, a gorgeous gift shop in the heart of the village, and after a conversation at a recent trade fair I was asked to create an illustration that we could apply to a number of products. Their outlet features in the bottom left of the design below, and is currently a lovely red colour as per the image!

Thaxted is known for Morris Dancing festivals so of course some dancers had to feature on the design, as did Dick Turpin’s Cottage, the house that Gustav Holst lived in for a number of years in the 1900s and well as John Webb’s windmill, that can be found just outside of the village.

I have included a number of images of the products below. Get in touch if you would like to discuss a project for your location!

 

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Robin Hood’s Bay Artwork and a New Logo

As November seems to be passing by at an alarming rate, I am busy working on fresh designs to launch in the new year, which includes some location specific work. I have spent some time focusing on locally themed art over the last few months. My coastal body of work has always been close to my heart. The early designs were inspired by Robin Hood’s Bay. However, they were never meant to depict those places specifically, to the point that the products wouldn’t sell elsewhere. I have done the opposite of that this year, and created some prints that are entirely meant to represent the local area. I began in April with my Whitby map design. I’m proud of this piece of work. It took way longer to finish than I thought it would; but then again most of my favourite pieces of work do.

Whitby artwork

Robin Hood’s Bay

This made me feel inspired to create other pieces, with a local focus. So far I have concentrated on Robin Hood’s Bay. My upbringing in this quaint village was perfect, and I have always felt lucky to have been brought up in such a picturesque location. I have just received my first run of prints and cards based on the village, and tea towels are set to arrive next week!

Robin Hood's Bay

New Logo

Amidst all of the time I have spent working on art and thinking about the type of designs I want my collection of products to include for 2018, I have finally got around to refreshing my branding. When I first launched my business, I very quickly settled on a logo. It featured ‘Jessica Hogarth Designs’ in a perfect rectangular shape and really does not represent what I am about as an artist at all. I always hoped that my business would take off, and become my full time living. However, I guess I didn’t think seriously enough about my branding at the start, and what all of my products would grow to look like featuring this logo down the line; if that actually happened. I considered changing it after a year or so, and didn’t. Finally over 5 years on, with the help of one of my amazing friends (Megan of Megan Claire), I have a new logo that I believe echoes the feel of my work.

I used to refuse to use black in any of my personal illustration work, thinking it was too ‘hard’ for some reason, and always opted for navy. That too has since changed. I use a lot of colour in my work, particularly blues and mustards tones. That said, I was reluctant to settle on just one for my logo. Therefore, the original version of it is simply black wording on a white background with the option of altering the colour, dependent upon how its being used.

The circle will be used for stickers and such like, and they too will vary in colour depending on where they are placed.

Jessica Hogarth logo

A large proportion of my business is actually the card publishing side of things. However, I primarily see myself as an illustrator and surface pattern designer, hence the tagline. My love affair with surface pattern began in second year of art college. I find myself wanting to put every design I create in to a repeating print, but of course, that’s not always practical.

I am really excited to have a more consistent brand identity, and one that I feel really represents me.

The image below shows some of the newly packaged tea towels. The blurb will accompany a selection of the product packaging.

Tea Towel Packaging

The run up to Christmas will see me heading to London for meetings, and a photoshoot with Yeshen Venema. I’ve also got a couple of local festive markets, and of course, lots of designing to do!

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Cape Cod and Boston

It’s weeks since I posted about my trip to Chicago and I intended to follow it up with a post about the rest of the holiday, so, here it is! Chicago was definitely the full on part of the trip, so having the most relaxing few days ever in Cape Cod and Boston afterwards was just lovely. I have always wanted to visit New England. The trip left me yearning to spend a few weeks there, ideally in October. I’d love to  just do some travelling up the coast when all of the leaves are changing colour and it’s not very busy.

We flew in to Boston on a sunny Friday afternoon and had a couple of hours spare before heading to Cape Cod for the weekend. We popped in to the Society of Arts and Crafts, and had a lovely chat with Carrie and George who were working there. I couldn’t believe it when I saw my wooden coastal postcards (in collaboration with Timbergram) on sale.

Boston from the air

Boston craft society

We then boarded the fast ferry and headed to Provincetown for the weekend. The ferry was a great way of getting to P-Town and I’d recommend it to anyone heading to ‘The Cape’. The sun was just beginning to go down as we reached the port, and the view from the boat was lovely!

Sunset on Cape Cod

We stayed at the Gaslamp B&B which is highly rated online and it didn’t disappoint. The hosts were incredibly friendly and made amazing breakfasts. These were served in their private garden and we were able to use the hot tub at our leisure. The other guests were so friendly and we spent Saturday afternoon socialising in the sun with them. I have never been to a town that is so lively, yet feels so relaxing to be in. We walked, hired bikes, sunbathed/napped on the beach, climbed the Pilgrim Monument, shopped and of course ate a lot!

My food highlights were ice cream from Happy Camper (so good we went twice in one day), and our evening meal at the Lobster Pot. This is a famous restaurant situated right on the edge of the beach in the centre of town. Despite growing up by the sea, I cannot stand the taste of seafood. So, I opted for a chicken and veg dish, that was absolutely cooked to perfection.

Provincetown Cape Cod

Boston

On Monday morning we boarded the ferry and headed back to Boston for the final two days of the trip. We walked part of the Freedom trail before getting distracted by food and tasty Downeast cider at Quincy Market.

The next day we headed to Harvard and I’d really recommend the guided tour. This was particularly topical for me, as I’ve recently become obsessed with the US tv series Suits. We naturally had lunch at Pinnocio’s pizzeria and wandered the campus of this world famous university.

It was also great to wander around Charlestown. This is a district of the city that I was familiar with because of the movie The Town. I loved looking at the colourful wooden houses.  The weather was great so we wandered back over the bridge to Quincy Market and enjoyed another fantastic lunch, washed down by more cider!

The food highlight in Boston for me was breakfast at The Friendly Toast, which was conveniently a stones throw from our hotel in Back Bay. I had coconut pancakes (twice), topped with chopped nuts, whipped cream and chocolate chips. It was delicious! We had to wait for a table but it was really worth it, and the service was great.

It’s never nice when a holiday ends but I felt particularly sad to be heading home this time. A few days of soaking up the sun, eating and drinking was exactly what I needed. I’m now working hard on new designs to launch in 2018. Watch this space for those coming soon!

Boston

Spring Design Ventures

Hi everyone, Spring is nearly upon us (yay!) and I am writing this on a sunny Sunday afternoon in the studio. Sometimes it’s nice to work on a weekend. There’s very little to distract me, and I can tick off lots of little jobs making for a less hectic start to the new week. The business has had a great start to the year, and amongst other things, I am thrilled to now have an Australian distributor for my cards. Waterlyn are the lovely company I am working with, and they also distribute the cards of designer friends Tache Crafts, Megan Claire and Paper Salad.

Print

The next two months promise to be busy as I have two trade shows in May. One is PG Live, the greetings card show that takes place at the Business Design Centre in London on the 10th and 11th of May. On the 13th I will be jetting out to New York to take part in Surtex show for the first time! Surtex is an international show that individual designers and studios attend to both sell and license artwork. Licensing is a big part of my business and I can’t wait to hopefully connect with some new potential clients. I am going to be exhibiting alongside my friend Jules McKeown. Jules was my tutor when I studied at Leeds College of Art and we have remained in contact since! We will be exhibiting under the name The Pattern Social in booth 546. Take a look at our website to find out more about Jules!

 

We will be decorating our booth with colourful fabric banners amongst other product examples which will take some planning, but our focus at the moment is finishing our artwork! Here is a sneak peek at some of my work. I have really enjoyed pulling collections together and look forward to developing a couple of new ranges before everything goes to print next month!

G3

CD5

 

LC2

Watch this space for more news as our trip to the Big Apple gets closer!

 

Jessica x

 

Happy 2016!

Happy New Year everyone! December flew by, and with the Christmas festivities it seems to have very quickly got around to 2016. Things are busy in the studio, with preparations for Top Drawer in their final stages. I will head to London next Thursday ready to set up the show, where I will be exhibiting my colourful card, textile and print range to my wholesale customers. I will be officially launching my coasters to the market too, and am looking forward to a big delivery of those next week!

 

December was mainly about tying up loose ends in terms of new design, as well as working on my brochures for 2016. I did find time to head to London to have a hotshot with my lovely photographer Yeshen Venema. Yeshen and I have shot my products together for three years now and I’m really happy with the latest set of images.

 

If you’re heading to London to Top Drawer, then do pop and say hello, I’ll be on stand Y46! I am hoping to spend lots of time working on my portfolio upon my return, so watch this space for new design work coming soon.

 

Jessica Hogarth_Coastal Patchwork A4 print_1

Jessica Hogarth_Sparkle_birthday set

Coastal products_Jessica Hogarth