I worked on a freelance project last year with Bounty – an organisation that supports mums through pregnancy to the birth of their children and then to toddler and pre-school. The brief was to create designs for use on changing bags and accessories. Bounty wanted two gender neutral designs. After exploring various concepts the team opted for a 2 colour print design. The simple and contemporary geometric print has been applied to high quality textile products and can be bought from their website now
I love working on freelance briefs for companies who apply my art to products that I am not manufacturing myself. There are some images of the final products below.
I have been collaborating with the RNLI since 2013, when I developed art work for their summer 2014 product collection. That was one of my favourite projects to date, and I was thrilled that the range was a big success for them. Some of the range can be seen below. I really like illustrating fish. This contemporary and fresh colour palette made for a light and bright set of products.
I have worked on a few projects for them since, including creating artwork for a family calendar, and a diary. The most recent design is this one (below). The artwork is available in a pack of Christmas cards. They can be bought from RNLI shops and via their catalogue now.
Work with me
If you are an art direct or buyer and would like to see more of my work, then head to my design portfolio page, and request a password via the contact form.
I have followed people doing drawing projects on Instagram before. It’s great to see the collection of work that they build up over the course of a month. Flora Waycott’s cat drawings for Inktober were delightful. Some projects are longer, like the 100 day project. When I read about this Instagram challenge launching again on April 4th, I decided to go for it and see what I could achieve.
The first thing was deciding what to draw. People tend to choose a theme and stick to that for the duration of the project. At this point I was in the midst of preparing for Surtex and pondered what could add the most to my portfolio before I went. I wanted to draw something that tied in with my Instagram account since I’d be sharing each daily illustration on there. After a bit of consideration I opted for buildings. I have drawn hundreds of architectural structures over the years and it’s something I really enjoy. It would probably be beneficial for me to choose a theme I am not as familiar with going forwards. There is a limited amount of floral work in my portfolio, so focusing on something like that next time would be good for me.
Even though I am a designer for a living, I have never drawn something every single day for 100 consecutive days. As it happens, I still haven’t. My 100 day project fell by the wayside at day 54. I felt like I was really getting in to a routine ahead of flying to New York for Surtex. I’d often do my drawing late at night before heading to bed. It felt satisfying to do something creative at the end of the day.
Aside from a couple of days whilst in NYC, when I posted photos of buildings instead, I managed to keep on top of the project until after I came home. I often find it hard to focus on designing when there is so much admin to do. This is something I am working on getting better at. after all, my main job is supposed to be creating beautiful patterns.
I posted images daily on Instagram, and made sure I scanned and saved the art on my computer. When I returned back to the UK, I kept up with the drawings for a little longer, but then catching up in the studio seemed to take over. I couldn’t even seem to find 20 minutes in a day to draw. Despite not making it to 100 days I am happy with the illustrations I created.
Some of the buildings were made up, whereas others were drawn from photographs. A lot of these drawings will most likely never be used in a project as such, but that wasn’t really the point of me doing the challenge. The image below shows the majority of the drawings completed during the 54 days. It’s satisfying to see them all together! I used the hashtag #100daysofbuildingsjh which means they can all be viewed together on Instagram.
New art as a result of the 100 day project
The most enjoyable part of the project, was drawing a selection of Parisian architecture. I have focused on Paris as a theme many times before. The intricacy of the stone and ironwork that adorns many of the buildings in the city is stunning. This also means there is lots of detail to be captured within a drawing. I gave myself 20 minute time limits when drawing landmarks such as the Sacre Coeur and Notre Dame. Without this I could have easily spent an hour on each drawing. Working quicker allowed the illustrations to be a little more spontaneous. There are some examples of these below.
After a few days I had enough illustrations to think about putting them in to a design. One thing I was keen to create was a brand new architectural art printed on a banner for Surtex. I decided to work on a ‘map’ of Paris, and then changed it in to a repeat format for the show. I really enjoyed working on this design, often late at night in the studio with no distractions. The result (shown below), is probably my favourite piece of work to date. Going forwards, I aim to work on similar pieces based on other famous cities.
Other new pieces of repeat print work included a winter themed pattern and some New England inspired coastal buildings. I also created some placement prints on a Christmas theme.
Despite not managing to complete the 100 day project, I feel quite satisfied with what I have achieved. I’ll be keeping an eye on Instagram for other challenges, such as Inktober, and aim to take part in one of those later this year.
Wow, it’s almost a year since I last wrote a blog post! Time sure is going quickly, and it has been a busy few months, with lots of travel for work and pleasure. I am loving being based in my hometown of Whitby. It is a fantastic place to come back to, after exploring lots of places both near and far. I read something online about the town this week, and whilst I have been meaning to find the time to blog for a few weeks, this has prompted me to take action.
Country Living Magazine has written an article discussing the results of survey where Whitby has been named the number one spot for a staycation in the UK in 2019! This is great news for the town. I am thrilled that Whitby is getting so much recognition for its quaint charm and beauty. It’s the type of place that has lots to offer both locals and visitors, and I really enjoy spending a weekend in my homeland, enjoying the sights and sounds that are literally right on my doorstep.
My coastal upbringing has been inspiring my artwork since I first launched the business in 2012, and I have included an image of my Whitby print below, which is available to buy on my Etsy shop. I created this piece of art when work was a little quiet a couple of years ago. Designing with no pressure or specific end use in mind felt good and this is one of the pieces of work I am most proud of.
I thought I would share some of my favourite places to eat and drink as well as things to do when in the town; so here we go!
Eat & Drink
Cranberry Swamp – a cafe known for it’s gluten free menu options and is conveniently close to home for me. Bacon and smashed avocado on GF toast? Yes please!
The Whitby Deli – A deli and cafe. They have pizza night on Saturday’s! I am told the scotch eggs are rather tasty. They stock local gin brand Whitby Gin which is well worth a try – cold or mulled, it tastes fantastic.
Moutreys – This Italian restaurant is my favourite place to dine in the town at the moment. The Mac & Cheese is the best I have tasted, but they have a big menu – making it difficult to decide what to eat. The portions are rather large, so work up an appetite before visiting!
Botham’s of Whitby – A family run business that is a bakery and cafe with a few locations in the town and further afield. Their chocolate japs are the best sweet thing I have ever tasted, although a bit like marmite – they divide opinions. Try one for yourself to decide!
Abbey Wharf – An impressive open plan bar and eatery located just off the market square. There is a simple menu focused around fish dishes with some meat and vegetarian options. I always get the battered goats cheese with chips, and a pudding, of course! There are not many places that are better to sit out and have a drink on warm summers day. Although there are plenty of tables on the balcony overlooking the harbour, it’s a popular place to hang out, so keep your eyes peeled for a spare seat!
Whitby Brewery – Take a walk up the 199 steps, feast your eyes on a fantastic view of Whitby and then quench your thirst with a drink from the Whitby Brewery.
There is a bit of a lack of fish and chips mentioned on my list, for a town that is famous for fish & chips. I don’t eat seafood so I can’t honestly recommend any restaurants. Well known eateries specialising in fish include Trenchers, The Magpie and Quayside.
Shopping in Whitby
The Whitby Book Shop – Anybody that follows my work, also probably knows that I love this quirky independent bookshop. They are an incredibly supportive stockist, and sell lots of beautiful gifts amongst rows and rows of books. Take a walk up the spiral staircase to discover more literature, records and greeting cards, and head to the back room on the ground floor if you’re wanting some children’s books or gifts.
An illustration I created for the shop is below, on a greeting card.
Fuzzy Dog Bakery – This shop made news headlines when it opened. Whitby’s very own dog bakery specialises in homemade delicious snacks for your four-legged pets. It is only a couple of doors down from the Whitby Deli, so you can treat yourself afterwards!
Furbellow & Co – This great addition to the town is little over a year old, and specialises in goods for men. There is a barber in-house on select days of the week and it’s wise to book an appointment. The shop is run by really lovely people, which makes it even better.
A Day Out
Whitby has lots of things to do and see. A trip on the open top tour bus provides fabulous views of the town, as does a boat ride out to sea. Short rides leave from the harbour regularly throughout the day. Climb the steps in the lighthouse and be rewarded with a unique view of the town. It has been rather windy the last couple of times I have gone up, but the view from the top makes it worth it!
The East side of the town boasts cobbled streets lined with independent shops, which includes Fortune’s Kippers, a smokehouse that was established over 100 years ago, in 1872. The Captain Cook Museum on Grape Lane makes for an educational visit for children and adults alike. Last but not least is Whitby Abbey, sat on the cliff top. It’s an English Heritage site, and is one of Whitby’s most famous landmarks.
The whale bones on the west cliff stand out when looking across from the east side of town, and it’s a popular spot for a photo. In my opinion though, one of the best things to do in Whitby, is take a walk along the sandy beach, or on the sea wall by the beach huts. The sun goes down towards Sandsend, providing some fantastic sunsets. Listen to the seagulls overhead or the waves lapping up against the rocks whilst taking a stroll.
Staying in Whitby
There is no shortage of places to stay in Whitby. Whether you want a B&B on the west cliff, or to stay in a quaint cottage in the centre of town, there are plenty of options. I have listed a few below.
Lavender Cottage – Set in a quiet courtyard just off Church Street means you are just a stones throw from all of the action. This cottage sleeps up to 4 people, and had been very tastefully decorated.
Horngarth Lodge – Luxury accommodation on Skinner Street. There are 6 ensuite guest rooms as well as a self catering holiday apartment. Book direct to save money.
Air BnB – Whitby, like many places, has a growing number of properties available to book through Air Bnb. I find this site often offers some more quirky options for accommodation in comparison to some of the other larger booking sites.
There are lots of other things that I could mention about Whitby, such as the fact it has a cinema in the Spa Pavillion, there’s a surf school and you can take part in a guided ghost walk, but I will leave it up to you now to take a look at what else this town has to offer by checking out the Discover Yorkshire Coast Website. There are plenty of special weekends and events taking place throughout the year so you can plan your visit around your own interests.
When I first created my Whitby themed artwork I had the intention of only selling it locally. I ended up adding it to my Etsy shop and have been thrilled with how many of the products I have sold on there. It is a heartwarming feeling to know that people are buying a souvenir from this special town, perhaps long after they have left. So many people seem to have an affinity with this seaside resort, that is evolving every day. Below are a few images of the products available to buy on my Etsy shop.
Save 20% on any item featuring this artwork this weekend on my Etsy shop by using the code STAYCATION at the checkout. The offer ends on 23/4/19.
I love creating illustrations based on places, and working on this Thaxted project was no exception. This historic and beautiful village is in Essex, and is home to many quaint and beautiful buildings. I supply Gifted, a gorgeous gift shop in the heart of the village, and after a conversation at a recent trade fair I was asked to create an illustration that we could apply to a number of products. Their outlet features in the bottom left of the design below, and is currently a lovely red colour as per the image!
Thaxted is known for Morris Dancing festivals so of course some dancers had to feature on the design, as did Dick Turpin’s Cottage, the house that Gustav Holst lived in for a number of years in the 1900s and well as John Webb’s windmill, that can be found just outside of the village.
I have included a number of images of the products below. Get in touch if you would like to discuss a project for your location!
As November seems to be passing by at an alarming rate, I am busy working on fresh designs to launch in the new year, which includes some location specific work. I have spent some time focusing on locally themed art over the last few months. My coastal body of work has always been close to my heart. The early designs were inspired by Robin Hood’s Bay. However, they were never meant to depict those places specifically, to the point that the products wouldn’t sell elsewhere. I have done the opposite of that this year, and created some prints that are entirely meant to represent the local area. I began in April with my Whitby map design. I’m proud of this piece of work. It took way longer to finish than I thought it would; but then again most of my favourite pieces of work do.
Robin Hood’s Bay
This made me feel inspired to create other pieces, with a local focus. So far I have concentrated on Robin Hood’s Bay. My upbringing in this quaint village was perfect, and I have always felt lucky to have been brought up in such a picturesque location. I have just received my first run of prints and cards based on the village, and tea towels are set to arrive next week!
Amidst all of the time I have spent working on art and thinking about the type of designs I want my collection of products to include for 2018, I have finally got around to refreshing my branding. When I first launched my business, I very quickly settled on a logo. It featured ‘Jessica Hogarth Designs’ in a perfect rectangular shape and really does not represent what I am about as an artist at all. I always hoped that my business would take off, and become my full time living. However, I guess I didn’t think seriously enough about my branding at the start, and what all of my products would grow to look like featuring this logo down the line; if that actually happened. I considered changing it after a year or so, and didn’t. Finally over 5 years on, with the help of one of my amazing friends (Megan of Megan Claire), I have a new logo that I believe echoes the feel of my work.
I used to refuse to use black in any of my personal illustration work, thinking it was too ‘hard’ for some reason, and always opted for navy. That too has since changed. I use a lot of colour in my work, particularly blues and mustards tones. That said, I was reluctant to settle on just one for my logo. Therefore, the original version of it is simply black wording on a white background with the option of altering the colour, dependent upon how its being used.
The circle will be used for stickers and such like, and they too will vary in colour depending on where they are placed.
A large proportion of my business is actually the card publishing side of things. However, I primarily see myself as an illustrator and surface pattern designer, hence the tagline. My love affair with surface pattern began in second year of art college. I find myself wanting to put every design I create in to a repeating print, but of course, that’s not always practical.
I am really excited to have a more consistent brand identity, and one that I feel really represents me.
The image below shows some of the newly packaged tea towels. The blurb will accompany a selection of the product packaging.
The run up to Christmas will see me heading to London for meetings, and a photoshoot with Yeshen Venema. I’ve also got a couple of local festive markets, and of course, lots of designing to do!