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House of Cards – a brand new book

I am very excited to announce details of a new book that Pavilion have just published! It is called House of Cards and is by Sarah Hamilton, the pioneer of the Just a Card campaign. The purpose of the book is to educate the reader about the history of greetings cards. It also gives step by step guides in order to make your own cards. It covers utilising a variety of print and production methods.

Jakki Brown, editor of Progressive Greetings Magazine, organiser of PG and all round lovely person opens the book with a history of greetings cards. The book has various chapters, including one about licensing artwork, which can be a lucrative way of making money through art and design. I have done a lot of licensing over the last 5 years so was happy to contribute to this chapter.

It was an honour to be asked to be the digital illustration contributor, and therefore have my very own section in the book! I talk about my inspirations as a designer, as well as my studio. My chapter shows you how to go from thinking of your own card idea to finished design. The idea is that your final artwork is digitally printed. I include instructions on creating a drawing you want to colour and print by hand. I then give an in-depth step by step guide to vectorizing and colouring the art in Adobe Illustrator.

There are ten step by step chapters in total, and other methods of creating art include paper cutting and screen printing.

 

Where to Purchase House of Cards

The book is available to buy from good shops including Waterstones as well as online here.

You can find details of where to purchase my own range of cards here.

 

House of Cards_Jessica Hogarth

 

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